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Welcome to Apples & Pips!

Two small children, a house to try and clean, meals to try and cook, my blog… I’m not quite busy enough these days so I’ve set up a new business! Apples & Pips is an online shopping  offering fantastic parent, baby and toddler products from some of my favourite brands.

What’s In A Name?

Inspired by Phil and I being the apples raising our little pips, as well as being a nod to our family home nearby to Sir Isaac Newton’s birthplace and famous apple tree, Apples & Pips is a personal name and one that I feel really works for the type of brand I’m aiming to build. I wanted the name to represent our family, because without Phil, Toby and Martha this shop wouldn’t exist. It’s also sort of an extension of my blog in a way, Budding Smiles is after all about the nurturing and growth of our family.



What Will You Find Here?

In short, some of the best parent, baby and toddler products around. I’ve been fortunate to use many absolutely wonderful products since becoming a mum and I want to use that experience to offer parents and people buying for children things that will fit into and enhance their lives.

Many of the brands whose products I’m selling are also parents who, just like me, set up their businesses in order to fill a gap in the market whilst developing their brand at home with their children around. Building the product list takes time, so my hope is that as Apples & Pips grows I will get many more amazing brands on board whose products really fit in with those I’m already selling. If you are a parent, baby or toddler product business owner and are interested in selling through Apples & Pips then please get in touch!

Proud To Support MAMA Academy

I’ve been a supporter of MAMA Academy since Toby’s pregnancy and think that the work the MAMA team does to help reduce the UK’s stillbirth rate through education is incredibly important.

I will be donating 10% of my profits to this wonderful charity. No “When I reach X number of sales”, no upping my prices to compensate for the donation, no marketing ploys. Just a simple donation at the end of the financial year for 10% of  whatever profit I’ve made.


Why Shop Here?

Because I’m lovely and you want to help me make a successful business..?

Okay, you’ll need more than philanthropic intentions! So how about this:

  • I’m not marking up the prices – I will always sell in line with the brand’s own prices, including sales
  • Supporting charity – You can get a lovely happy feeling when you click ‘Buy’, knowing that some of your hard earned cash is going to a worthy cause
  • Great quality products – I’ve if not used the products personally with my own children then I know people who have and who love them
  • Free delivery – The price you see  is the price you pay, simple
  • I’m lovely and you want to help me make a successful business – *Wink* Well, you can’t blame a mama for trying!

Let’s Get Social!

I’m excited, nervous and a little delirious about setting up a new business but I’m so passionate about this and will do everything I can to make it a success. I really hope that you will join me on this journey and if you are after products for yourself, your kids or gifts for others then please do come over and browse the products I have available.

If you’re on Twitter then please do give me a follow and you can also find me over on Facebook. I’m hoping to do some YouTube tutorials and guides to products moving forward and I’m also posting product images and working mum photo spam over on Instagram.

Fancy a chat? If 140 characters isn’t enough then you can get in touch on my ‘Contact’ page or by emailing

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