Founded by Jameson and Moore (JAM), The Jam Tart is a graphic-led children’s brand with a passion for designing typographical delights. Their products feature whimsical animal letters that ooze character and charm. They aim to make little (and big) people smile.
Colour and identify the animal ‘hidden’ within each letter. The Jam Tart’s 32 page colouring book features 26 stylised animal letters and a supporting sentence, for example ‘A is for Alligator’. Patterned end papers and a ‘this book belongs to’ illustration completes the book design.
Promote learning through play.